The growth of your business would highly depend on the effective communication you have with your local audience in today’s competitive marketplace. While most stories talk of digital marketing strategies, direct advertising such as billboards and street team marketing can have a high level of impact particularly for targeting consumers close by.
In addition to broad exposure, both strategies affirm local presence and community engagement. Here’s how you can maximize your local reach using these powerful advertising options – street team advertising and billboard advertising.
Billboard Advertising: Bigger is better
Billboard advertising has always been one of the most effective types of outdoor advertising. They’re those things that command attention – you either drive along a highway or walk through a busy downtown area, but you’re just driven to notice billboards. It gives unparalleled visibility and is, therefore, great for sending just a message about your brand, promotion of an event, or highlighting an excellent offer. Billboards are one form of constant reminder about your brand working 24/7 targeting daily commuters and then casual passersby.
The flexibility and scale of billboard advertising are huge. Large, eye-grabbing designs in heavy traffic areas can reach a large market or more strategic placements in neighborhoods to focus specifically on local customers. A business seeking to reach a geographically concentrated market can take advantage of digital billboards, which allow different messages to be broadcast at different times of the day-each, potentially reaching a different audience or in conjunction with some event.
Street Team Advertising: A Personal Touch
Where billboards are only a passive form of advertisement, street team advertising actually brings a human touch to it, making it, therefore, very interactive and entertaining. A street team is a group of brand ambassadors that interact with the people in public, city streets, parks, and events. They distribute flyers, give away samples, and so on, to have conversations that could create a more personal association with your brand and community.
Street teams like Nomadic Genius are excellent for street activities, product launches, or grand openings. Even though digital billboards and other electronic signage can’t be interrupted to answer your questions or address your concerns, street team members can be asked those questions and hear your concerns as they provide the encounter for you. Take a new coffee shop for example. Street teams may hand out free samples for people to try as they walk by, allowing them to experience the new place and possibly ensure that they return soon.
Combining Billboard and Street Team Advertising for Maximum Impact
Combining the broad reach of billboard advertising with street team marketing’s personal interaction provides a dynamic marketing strategy that reaches your local audience on many different levels. Billboards may get attention from afar, but a street team can make potential customers permanently remember your name by engaging them face-to-face.
For instance, you may have a billboard trying to promote a new product while you have a street team on the same street offering samples or additional information. Therefore, two-way reach will increase the message and will ensure that your brand remains in front of the consumer’s mind.
Final Words
Billboard and street team advertising can be two of the most effective ways in reaching out to local markets, especially in expanding the visibility of businesses. Widespread and powerful billboard advertising will go a long way in spreading out the word and having it register within the minds of the target audience. A street team, on the other hand, is an interactive, personalized experience for the targeted audience. Joining these two together will only increase the reach and effectiveness of the campaign, especially with a community-based campaign that aims to grab attention and build further relationships for the business.
If you are looking for professional help in marketing your business with your search queries like billboard advertising in Nashville TN, it is sure you will find us. At Nomadic Genius LLC, we offer several different outdoor and digital advertising solutions. We customize our advertising solutions to cater to your specific business promotion needs. Visit our website or office premise to know more about us.
